Interesting notes about branding


This is the first part in a series we’re working on regarding branding. We’ll also be talking with Erskine Bowles, the Board of Governors, some marketing firms and other universities about what exactly a name change would do to the school, both pro & con. Think you might be especially interested in Judy’s comments in this one about the name confusion.

And yeah, I didn’t notice there was already a thread about this until I already posted it.

Put Bowles on the burner Boomer.

I look forward to the upcoming articles in the series.