[quote=“NinerWupAss, post:35, topic:29984”]One of the big things for me is we know that condiments, parking, marketing, etc may all be different groups and different responsibilities - but for anyone visiting or guests this experience is just rolled up under UNC Charlotte. If one thing looks or seems second rate it reflects poorly on everything. That is why companies with strong brands are so protective of the brand and make sure everything is a certain way. What is funny is our AD is very secretive and protective but it does not equate to actually having a strong brand because they have such a craptastic leader. It actually can be traced past Judy and up to Phil. The fact that so many groups on campus do not work together is something he is responsible for. The alumni assoc and the AD don’t work well together because of lack of communication and that is totally insane. That the AD is powerless when going up against parking services is crazy. If a alum who has not been on campus in 20 years comes to a baseball game and has trouble finding a place to park because it isn’t marked well and gets a ticket and the AD says sorry can’t do anything that is a problem.[/quote] Superb post. Phil is too busy remaking the campus in his own bland image to give a crap about improving athletics. He has a wonderful opportunity to try to force some cooperation among the various entities on campus and make the whole greater than the sum of the parts. He’s blowing it.
I actually just pointed this out to my wife. That logo was updated in 2007 or 2008, so 7 or 8 years ago. And they still have not bought chairs with the new logo. (Or worse, they did buy new chairs but with the old logo.)[/quote]
They have chairs with the new logo but they don’t use them on the court for some reason.[/quote]
I know it’s a silly thing to get annoyed at, but you’ve got to be kidding me! How can you not care enough to promote your brand properly?
1 (800) 273-8255
I actually just pointed this out to my wife. That logo was updated in 2007 or 2008, so 7 or 8 years ago. And they still have not bought chairs with the new logo. (Or worse, they did buy new chairs but with the old logo.)[/quote]
They have chairs with the new logo but they don’t use them on the court for some reason.[/quote]
I know it’s a silly thing to get annoyed at, but you’ve got to be kidding me! How can you not care enough to promote your brand properly?[/quote]
I remember being surprised and confused to see those chairs in the practice court at the pre-game meal, wondered why they weren’t being used. Then I remembered this was the AD we’re talking about. It’s probably because that brand belongs to another division, so not a priority for them. They have a hard enough time promoting their own brand. Media outlets after 15 years still use “UNCC 49ers”. Odd that University Marketing doesn’t get after them, though.
Now is a good time to add that if you call the AD, there is a good chance no one will answer.
my biggest gripe is marketing the C-49er instead of the C-pick. The AD somehow has managed to turn the best emblem in college sports into what looks like a pile of poop on our football helmets.
Sort of on the sentiment of the AD only focusing on the “whale” donors and not really caring about the rest of us…
Like a lot on this board, I’m a FSL holder. But at present, I don’t really feel like the school cares. Aside from having our seats the same each season, there’s absolutely no benefit to owning FSLs. I realize that I purchased FSLs to help build the program, not for any other benefits, but there are no special events, no recognition or attention, nothing at all. In the beginning, we were sold FSL on the promise that was the only way we were getting in the door. That’s obviously not true anymore.
I’ve got a friend who has been a PSL holder for the Panthers since 1995. He’ll get invites to stadium tours, random Panthers gear in the mail (t-shirts, hats, and a signed mini helmet have just shown up in the past three seasons), or even pregame field passes. Once a season, he gets a call asking how his gameday experience has been, and if he has any suggestions at all. It’s like the team really cares about his support.
I’m not asking to be an assistant coach for a game, but I’d like to feel like the school appreciates me. If I called up the AD and said I’d love to tour the facilities, I feel like there’s a good chance they’d show me around. But why can’t the school take the initiative to reach out to me? I think a special night for FSL holders over the summer would be great. The same thing for basketball season ticket holders. Just have an evening you can come in, look around the facilities, mingle with the team, etc. Just something from the school to say, “Hey, you’ve invested some serious time and money into this school. Thank you.”
Not trying to be the resident d1ck but I’ve been a PSL holder for the past the 7 years and I’ve literally received none of things you’ve mentioned, not even a call (I fill out everything they send me). So let’s hold off on what the Panthers are and aren’t. I have been given tickets to the ACC Championship game and the Belk Bowl when they don’t sell out but that is it.
this
[quote=“Ninerfan2012, post:40, topic:29984”]Boy oh boy, I’ve been waiting for a thread like this.
1: We have a million different shades of green, pick one, be consistent and stick with it
2: Our cheerleaders don’t cheer…this frustrates the crap out of me
a. Have cheerleaders lead the Forty…Niner chant during football
3:Our in game entertainment during football is weak, doesn’t flow and looks low rate. It lacks a semblance of creativity and is something our AD would produce
4: Our social media marketing is equally pathetic, it lacks personality. The “graphics” they put up are inconsistent in style with each other, vary highly in quality and send different messages. Our # tags change month to month, and compete with the San Fran 49ers (who obviously have a larger social media presence then us). If you want to see what a good, engaging social media account looks like, check out the Carolina Panthers. We should at least attempt to be like them
5:The AD doesn’t handle criticism at all. As a student, its amazing how closed off the AD is to hearing suggestions.
6: Mentioned previously, but our marketing to young alums is nonexistent.
7:Our marketing in general is nonexistent. My uncle who is older and retired, lives in south charlotte (not affiliated with the university, but generally interested in college sports, likes going to the occasional basketball,football, baseball game) has never been contacted as a potential ticket buyer. How many of these types of people exist?
8:Engagement with our primary fanbase is pisspoor. Debbie Yow (NCSU AD) first thing when she started at State, was gathering feedback from the fanbase. Its really simple, check it out ->http://gopack.com/sports/2015/4/27/GEN_20140101182.aspx. Showing that you care, is the reason NCSU has such a huge lower contribution donor base.
9:From my previous point, mobilizing the low-cost donor base. Check out this article (again NCSU) and tell me if you can spot the difference between us and them… http://www.wsj.com/articles/SB122178385188954793.
10:Strategic Plan, long term vision, whatever you wanna call it. I think every successful AD has one of these. But I guess this would require accountability.
11:Our culture…this is the biggest one in my opinion. I’ve never encountered this sort of culture with any other AD in NC…App, ECU,NCSU, Chapel Hill, Wake…etc etc, all have a “We’re big time, we’re going to win, lets see what you can do to stop us” mentality. We don’t and the only reason we are where we are is because of the city we’re in. Hate to say it, but if ECU approached things like we did, they’d be in FCS. Until this changes, my hope of long term sustained success our of our AD is pretty low.
Until Judy retires and the culture changes from the top down, nothings going to change.[/quote]
and all of this, and #11 especially.
Y’all better be careful. Last time I got really vocal I got a phone call and informed I was hurting their feelings.
Does anyone know what our Athletic Department profits are for the past few years? Given the lackluster attendance and the poor showings by many teams f figure it’d be low? But then I think, if we weren’t making a profit somehow, surely Judy would either be fired or there would be major changes? Like this lack of marketing and promotion makes me think that the revenue must be good enough that we ““don’t need”” to try and make up for all these issues all of you have mentioned. But maybe I’m overthinking it
They have their budget figured out and based around the large givers and the high student fees so that they don’t need anything else, all though I’m sure additional funds make them happy. It’s easy to manage a handful of large donors and the students. #noaccountability
It’s just so frustrating to see that we CAN be a major athletic program again, and then watch our AD do nothing to reach that goal (and arguably make it harder)
[quote=“SF4Nynah, post:47, topic:29984”]Sort of on the sentiment of the AD only focusing on the “whale” donors and not really caring about the rest of us…
Like a lot on this board, I’m a FSL holder. But at present, I don’t really feel like the school cares. Aside from having our seats the same each season, there’s absolutely no benefit to owning FSLs. I realize that I purchased FSLs to help build the program, not for any other benefits, but there are no special events, no recognition or attention, nothing at all. In the beginning, we were sold FSL on the promise that was the only way we were getting in the door. That’s obviously not true anymore.
I’ve got a friend who has been a PSL holder for the Panthers since 1995. He’ll get invites to stadium tours, random Panthers gear in the mail (t-shirts, hats, and a signed mini helmet have just shown up in the past three seasons), or even pregame field passes. Once a season, he gets a call asking how his gameday experience has been, and if he has any suggestions at all. It’s like the team really cares about his support.
I’m not asking to be an assistant coach for a game, but I’d like to feel like the school appreciates me. If I called up the AD and said I’d love to tour the facilities, I feel like there’s a good chance they’d show me around. But why can’t the school take the initiative to reach out to me? I think a special night for FSL holders over the summer would be great. The same thing for basketball season ticket holders. Just have an evening you can come in, look around the facilities, mingle with the team, etc. Just something from the school to say, “Hey, you’ve invested some serious time and money into this school. Thank you.”[/quote]
Go to the DMV today. Look around. observe.
Then go to a 49er game.
Same concepts. Lame 80s graphics everywhere and no hurry to improve or be #1
1 thing could solve Judy-> a student revolt. That’s it. Fees are the auto drip that floats the bad business model.
[quote=“Oldrowniner, post:56, topic:29984”][quote=“SF4Nynah, post:47, topic:29984”]Sort of on the sentiment of the AD only focusing on the “whale” donors and not really caring about the rest of us…
Like a lot on this board, I’m a FSL holder. But at present, I don’t really feel like the school cares. Aside from having our seats the same each season, there’s absolutely no benefit to owning FSLs. I realize that I purchased FSLs to help build the program, not for any other benefits, but there are no special events, no recognition or attention, nothing at all. In the beginning, we were sold FSL on the promise that was the only way we were getting in the door. That’s obviously not true anymore.
I’ve got a friend who has been a PSL holder for the Panthers since 1995. He’ll get invites to stadium tours, random Panthers gear in the mail (t-shirts, hats, and a signed mini helmet have just shown up in the past three seasons), or even pregame field passes. Once a season, he gets a call asking how his gameday experience has been, and if he has any suggestions at all. It’s like the team really cares about his support.
I’m not asking to be an assistant coach for a game, but I’d like to feel like the school appreciates me. If I called up the AD and said I’d love to tour the facilities, I feel like there’s a good chance they’d show me around. But why can’t the school take the initiative to reach out to me? I think a special night for FSL holders over the summer would be great. The same thing for basketball season ticket holders. Just have an evening you can come in, look around the facilities, mingle with the team, etc. Just something from the school to say, “Hey, you’ve invested some serious time and money into this school. Thank you.”[/quote]
Go to the DMV today. Look around. observe.
Then go to a 49er game.
Same concepts. Lame 80s graphics everywhere and no hurry to improve or be #1
1 thing could solve Judy-> a student revolt. That’s it. Fees are the auto drip that floats the bad business model.[/quote]
The dmv in Gastonia is new. I’d rate it ahead of our AD.
- Instagram has their own photo collage app allowing you to post multiple pictures in the same post. It’s super easy to use and it is sleek and has no wordmark. Whomever is in charge of our Instagram account uses some third party app called @FramaticApp which leaves a huge wordmark on every picture. It’s amateur really.
[quote=“NinerWupAss, post:57, topic:29984”][quote=“Oldrowniner, post:56, topic:29984”][quote=“SF4Nynah, post:47, topic:29984”]Sort of on the sentiment of the AD only focusing on the “whale” donors and not really caring about the rest of us…
Like a lot on this board, I’m a FSL holder. But at present, I don’t really feel like the school cares. Aside from having our seats the same each season, there’s absolutely no benefit to owning FSLs. I realize that I purchased FSLs to help build the program, not for any other benefits, but there are no special events, no recognition or attention, nothing at all. In the beginning, we were sold FSL on the promise that was the only way we were getting in the door. That’s obviously not true anymore.
I’ve got a friend who has been a PSL holder for the Panthers since 1995. He’ll get invites to stadium tours, random Panthers gear in the mail (t-shirts, hats, and a signed mini helmet have just shown up in the past three seasons), or even pregame field passes. Once a season, he gets a call asking how his gameday experience has been, and if he has any suggestions at all. It’s like the team really cares about his support.
I’m not asking to be an assistant coach for a game, but I’d like to feel like the school appreciates me. If I called up the AD and said I’d love to tour the facilities, I feel like there’s a good chance they’d show me around. But why can’t the school take the initiative to reach out to me? I think a special night for FSL holders over the summer would be great. The same thing for basketball season ticket holders. Just have an evening you can come in, look around the facilities, mingle with the team, etc. Just something from the school to say, “Hey, you’ve invested some serious time and money into this school. Thank you.”[/quote]
Go to the DMV today. Look around. observe.
Then go to a 49er game.
Same concepts. Lame 80s graphics everywhere and no hurry to improve or be #1
1 thing could solve Judy-> a student revolt. That’s it. Fees are the auto drip that floats the bad business model.[/quote]
The dmv in Gastonia is new. I’d rate it ahead of our AD.[/quote]
The times I’ve been to the dmv have often been during lunch. They have always been open.
Why do the have virtually no billboards consistantly along the major highways in Charlotte or the surrounding areas? As you drive past Concord Mills coming into Charlotte you see a giant NC State billboard. Something that reminds people we exist and are a legit athletic program. When I was in Arkansas earlier this year I saw Arkansas State billboards everywhere. Their athletic marketing budget can’t be exponentially greater than ours.