This story is a few days old but I find it to be quite fascinating. As we know, most college athletic programs donât allow media much access to players and coaches aside from a weekly press conference where they choose who speaks.
Herm Edwards at Arizona State is bucking that trend as he allows players and coaches to speak. His reasoning is pretty spot on:
"âYou have to develop their skills, not only on the field but off the field,â he said. âFirst game of the season, whoever the starting quarterback is, heâs going to have to step out there and do it.
âCoaches? They can talk. I tell them: âJust make sure before you open your mouth youâve researched what youâre about to say. Donât just say stuff. And if you donât have anything good to say, donât say anything.ââ
Weâre in a highly competitive market out here and while itâs easier than ever to get exposure through social media, you still need to be visible to traditional media. I like Edwardsâ reasoning, especially from getting kids comfortable speaking to media.
I get why a number of programs limit access in todayâs landscape, but I think there are some things our program could take from Edwardsâ approach.