This story is a few days old but I find it to be quite fascinating. As we know, most college athletic programs don’t allow media much access to players and coaches aside from a weekly press conference where they choose who speaks.
Herm Edwards at Arizona State is bucking that trend as he allows players and coaches to speak. His reasoning is pretty spot on:
"“You have to develop their skills, not only on the field but off the field,” he said. “First game of the season, whoever the starting quarterback is, he’s going to have to step out there and do it.
“Coaches? They can talk. I tell them: ‘Just make sure before you open your mouth you’ve researched what you’re about to say. Don’t just say stuff. And if you don’t have anything good to say, don’t say anything.’”
We’re in a highly competitive market out here and while it’s easier than ever to get exposure through social media, you still need to be visible to traditional media. I like Edwards’ reasoning, especially from getting kids comfortable speaking to media.
I get why a number of programs limit access in today’s landscape, but I think there are some things our program could take from Edwards’ approach.