Private Equity in College Sports & Conference Sponsorshipsđź’˛

Deserves its own thread.

https://x.com/dennisdoddcbs/status/1801267488929296390

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That is the same private investment company that did a deal with the Spanish La Liga soccer league. All but the top three teams agreed to the deal. Real Madrid, Barcelona, and Atletico Madrid did not agree and were excluded. That deal cost the league around 8% of the leagues audiovisual rights for the next 50 years. The interesting thing, imo, with the Big 12 proposed deal is that the deal would more than likely necessitate the league not changing membership. Similar to the Spanish deal, I’m not sure the top schools in the league will be open to that. The deal could effectively lock them in long term.

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https://x.com/bmarcello/status/1801289124256628929?t=ZuPiTv0dvvsZElyNMhjfEQ&s=19

https://x.com/Brett_McMurphy/status/1801295636672774327?t=zYK6BEjHolVdnMQFu8i22g&s=19

https://x.com/NautJuicer/status/1801286837555679453?t=kogRJmnI5ljA2LpO4cbvVw&s=19

This wasn’t private equity per se, but it’s the same kind of money obsession.

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https://x.com/imtreysmith/status/1800673187178664386

https://x.com/madeformarch/status/1801276643396202718

https://x.com/Brett_McMurphy/status/1801319912389902584

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image

https://247sports.com/college/tennessee/board/114/Contents/so-conferences-are-now-selling-naming-rights--232830376/?page=1

SEC fans are starting to wake up to the reality and many of them don’t like it.

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clt says this is obvious folks, american airlines will sponsor the AAC

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https://x.com/DanWolken/status/1801296052903153712

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https://x.com/rodger/status/1801287625992552852

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https://x.com/WinterSportsLaw/status/1801345417033998717

https://x.com/haslametrics/status/1801321940650545520

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https://x.com/ChrisVannini/status/1801385198925324397

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https://x.com/ChrisVannini/status/1801368392005468313

https://x.com/Brett_McMurphy/status/1801394698369831165

https://x.com/SickosCommittee/status/1785312298485076224

https://x.com/Genetics56/status/1801375448816869817

Read this. Lays out the private equity trap. It isn’t revenue. It’s a non amortizing loan at credit card rates. It may bankrupt the league

There’s always a catch with private equity. The entity receiving the funds always give up something major/important in return.

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It may be safer to launder money for a Mexican or Colombian drug cartel. I think that’s another posibility we should be exploring.

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https://x.com/WinterSportsLaw/status/1801637977216446549

If conferences incorporate and are no longer non-profit they would be subject to taxation.

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