Public Domain Marketing Ideas

Other 49er Sports
21

[quote=“ZombieLew, post:20, topic:30646”][quote=“NovaNiner, post:19, topic:30646”]Our number one goal should be to get people in the seats by whatever means necessary. Dynamic pricing would be ideal.

Encourage people who have purchased tickets in the past to buy more at a discount.

Sell tickets to high schoolers at significant discounts. At best future recruits start attending our games. At worst future potential students. [/quote]

THIS! SO MUCH THIS!

Designate a section of the stadium for local high schools, donate books of tickets to those schools to sell to their students for $5 or so as a fundraiser.

We get some goodwill with the community for helping the schools raise some money, we get prospective future students on campus for an afternoon, and we (hopefully) get some butts in seats.

It’s not like we’re losing money on the deal, since those seats aren’t being bought anyway. It seems like a win/win to me.[/quote]

You’re forgetting about the actual work people in the athletic department would have to do.

In all honesty, this is a great idea. Give each game to two or three local high schools.

I remember in 6th grade my class took a field trip to UNC Wilmington to “learn about college” and at the end of the day we went to see them play VCU at Trask.

22

[quote=“itsbraille49, post:2, topic:30646”]First Idea: Take advantage of the new light rail next season with a cooperative effort with CATS. Somehow bundle game tickets, LYNX tickets, and tickets to the alumni pavilion tailgate in a fair deal that’s cheaper than the sum of all parts.

Second Idea: Charlotte has an NFL team, an NBA team and a NASCAR team. There is no excuse that during basketball season there isn’t a Panthers Night, a Hornets Night, and a NASCAR Night. NFL & NASCAR offseasons overlap with College Basketball Season and the NBA has the All-Star Break. Get some players/coaches/drivers into the building and promise a pre-game and post-game autograph opportunities. They all have sponsors that would love the chance to get their brand to more people so the overhead should be pretty low.[/quote]

Some new ideas I had while drafting my cover letter to be the next AD:

In an attempt to engage with young alumni, as well as the under 35 transplants in Charlotte, we need to partner with Charlotte’s many fantastic craft brewers.

During each basketball season, after one Saturday afternoon host as many local brewers as possible in a beer tasting event, and competition for Official Craft Beer of the Charlotte 49ers.

The craft brewers are always creating new beers, we should get in the door to give beer 49er themed names, and have then debuted during our event. Participants would receive drink tickets, and at the end will vote on their favorite, and that beer will be sold at football games in the fall (along with the major domestics for the normies and nascar dads).

We also need to create active fans in future students. There are hundreds of thousands of kids enrolled in the public school systems around Charlotte. We have an average of 14-16 home games each year, along with Panthers Night, Hornets Night, Panthers Night & Niner Brew day, each public school system should have its own night at Halton Arena [i.e. CMS Night] where students can bring their student IDs and their whole family will be able to purchase $2 tickets to that game.

On top of giving each school system a game, we need a Future Alumni Night. When kids apply/get accepted/enroll to attend UNC Charlotte they’ll receive a card to use as Future Alumni. This will be the same deal, $2 tickets for the whole family that they can us all season.

23

DJ for basketball games
Student surveys for music they’d like to hear at football games before the season/game starts
Coordination between cheerleaders/band/board at football game
Cards with “Forty” and “Niner” that are given to cheerleaders on opposite sides of the stadium (for properly leading the chants)
Chant sheets for football
Band going through the crowd during basketball games
Have SMA be cheer/ chant leaders in front of student sections
Highlight packages play throughout the game
"On this day", highlight big Niner victories that occurred in the past on the date a game is being played
More skits/interactions between the action (comedy skits were at the Dayton game, was entertaining and kept the crowd engaged), same idea for football
More highlight videos showing the tailgating atmosphere, perception can help bring people out (instead of just attending the game).
Cleaner graphics on Twitter (pictures are too cluttered)
Pregame meals open to everyone who wants to pay (for basketball), able to reserve tables/seats in advance for group events
Students in the tunnel (Bring students down into the tunnel when the team is running out, have them do chants/stuff)
Encourage student section to stand up (for basketball), have fake “refs” go through the student section and hand out infractions in areas where lots of students are standing and few students are sitting
Shirt trade in offered during SOAR
During the week give out free Niner gear for students who are wearing other schools colors (do it consistently)
Have tailgating events for non football stuff, such as soccer and baseball. You have the tent, might as well use it
Find specific bars around campus and figure out a way to stream the game to their screens, even if it isn’t on TV.
Hand out SWAG to local bars to hang on their walls
Hand out SWAG to the surrounding neighborhoods that contain Charlotte Alums (try to time it specifically after big wins to capitalize on school pride)
Hand out SWAG to local fire departments/PDs, show thanks
Offer free tickets to middle schoolers/highschoolers(school events)
Advertise sections for football/basketball games for team building for the multiple big corporations in the area (we do this with BofA, lets do it with some of the other companies)
Paint the campus green, hang flags in dorms, put stickers on stuff, hand out “tickets” to cars with other schools decals offering replacements, paints sections of concrete with 49er symbols
Offer to help pay for lettered shirts with Charlotte colors/logos on it for the fraternities/sororities
Try to get local bands to come out and play at tailgates
Have the band march (drive) around campus to different areas that are tailgating to play music
Go into big freshman lecture classes with football coach/band to get students to come out
Try to get the professors to have more pride in the school athletically (some do a great job, others dont), give freshman classes professors swag to hand out

My ideas to help marketing, something hopefully TF49 can help with.

24

[quote=“Ninerfan2012, post:23, topic:30646”]DJ for basketball games
Student surveys for music they’d like to hear at football games before the season/game starts
Coordination between cheerleaders/band/board at football game
Cards with “Forty” and “Niner” that are given to cheerleaders on opposite sides of the stadium (for properly leading the chants)
Chant sheets for football
Band going through the crowd during basketball games
Have SMA be cheer/ chant leaders in front of student sections
Highlight packages play throughout the game
"On this day", highlight big Niner victories that occurred in the past on the date a game is being played
More skits/interactions between the action (comedy skits were at the Dayton game, was entertaining and kept the crowd engaged), same idea for football
More highlight videos showing the tailgating atmosphere, perception can help bring people out (instead of just attending the game).
Cleaner graphics on Twitter (pictures are too cluttered)
Pregame meals open to everyone who wants to pay (for basketball), able to reserve tables/seats in advance for group events
Students in the tunnel (Bring students down into the tunnel when the team is running out, have them do chants/stuff)
Encourage student section to stand up (for basketball), have fake “refs” go through the student section and hand out infractions in areas where lots of students are standing and few students are sitting
Shirt trade in offered during SOAR
During the week give out free Niner gear for students who are wearing other schools colors (do it consistently)
Have tailgating events for non football stuff, such as soccer and baseball. You have the tent, might as well use it
Find specific bars around campus and figure out a way to stream the game to their screens, even if it isn’t on TV.
Hand out SWAG to local bars to hang on their walls
Hand out SWAG to the surrounding neighborhoods that contain Charlotte Alums (try to time it specifically after big wins to capitalize on school pride)
Hand out SWAG to local fire departments/PDs, show thanks
Offer free tickets to middle schoolers/highschoolers(school events)
Advertise sections for football/basketball games for team building for the multiple big corporations in the area (we do this with BofA, lets do it with some of the other companies)
Paint the campus green, hang flags in dorms, put stickers on stuff, hand out “tickets” to cars with other schools decals offering replacements, paints sections of concrete with 49er symbols
Offer to help pay for lettered shirts with Charlotte colors/logos on it for the fraternities/sororities
Try to get local bands to come out and play at tailgates
Have the band march (drive) around campus to different areas that are tailgating to play music
Go into big freshman lecture classes with football coach/band to get students to come out
Try to get the professors to have more pride in the school athletically (some do a great job, others dont), give freshman classes professors swag to hand out

My ideas to help marketing, something hopefully TF49 can help with.[/quote]

Win games, go to the Dance and I won’t care about ANY of this.

25

[quote=“49er1, post:24, topic:30646”][quote=“Ninerfan2012, post:23, topic:30646”]DJ for basketball games
Student surveys for music they’d like to hear at football games before the season/game starts
Coordination between cheerleaders/band/board at football game
Cards with “Forty” and “Niner” that are given to cheerleaders on opposite sides of the stadium (for properly leading the chants)
Chant sheets for football
Band going through the crowd during basketball games
Have SMA be cheer/ chant leaders in front of student sections
Highlight packages play throughout the game
"On this day", highlight big Niner victories that occurred in the past on the date a game is being played
More skits/interactions between the action (comedy skits were at the Dayton game, was entertaining and kept the crowd engaged), same idea for football
More highlight videos showing the tailgating atmosphere, perception can help bring people out (instead of just attending the game).
Cleaner graphics on Twitter (pictures are too cluttered)
Pregame meals open to everyone who wants to pay (for basketball), able to reserve tables/seats in advance for group events
Students in the tunnel (Bring students down into the tunnel when the team is running out, have them do chants/stuff)
Encourage student section to stand up (for basketball), have fake “refs” go through the student section and hand out infractions in areas where lots of students are standing and few students are sitting
Shirt trade in offered during SOAR
During the week give out free Niner gear for students who are wearing other schools colors (do it consistently)
Have tailgating events for non football stuff, such as soccer and baseball. You have the tent, might as well use it
Find specific bars around campus and figure out a way to stream the game to their screens, even if it isn’t on TV.
Hand out SWAG to local bars to hang on their walls
Hand out SWAG to the surrounding neighborhoods that contain Charlotte Alums (try to time it specifically after big wins to capitalize on school pride)
Hand out SWAG to local fire departments/PDs, show thanks
Offer free tickets to middle schoolers/highschoolers(school events)
Advertise sections for football/basketball games for team building for the multiple big corporations in the area (we do this with BofA, lets do it with some of the other companies)
Paint the campus green, hang flags in dorms, put stickers on stuff, hand out “tickets” to cars with other schools decals offering replacements, paints sections of concrete with 49er symbols
Offer to help pay for lettered shirts with Charlotte colors/logos on it for the fraternities/sororities
Try to get local bands to come out and play at tailgates
Have the band march (drive) around campus to different areas that are tailgating to play music
Go into big freshman lecture classes with football coach/band to get students to come out
Try to get the professors to have more pride in the school athletically (some do a great job, others dont), give freshman classes professors swag to hand out

My ideas to help marketing, something hopefully TF49 can help with.[/quote]

Win games, go to the Dance and I won’t care about ANY of this.[/quote]
Obviously the end goal, but even when we’re winning we need good marketing to create and convert loyal fans.
And when we’re not we need to do our very best to ensure games/atmosphere are fun.

26

There is a DJ for basketball and he was a major upgrade.

27

FREE BEER to the loudest student section.

FREE BEER to the loudest non-student section.

FREE BEER to the 2nd loudest student section.

FREE BEER to the 2nd loudest non-student section.

FREE BEER to the first 500 fans through the doors.

WIN OFTEN.

28

“Judy Rose Dunk Tank” sponsored by White Rain

29

We have to operate in an as-if world. We need to think of ways to get people to come to games irrespective of winning. That will help build a pro-winning environment. Waiting for things to happen (just win) is not an acceptable approach.

30

Rename the Alumni Tailgate so it doesn’t read like you have to be an alumni to attend. Make it more of a community name.

31

An official fan shop, with actual walls, inside Halton.

32

[quote=“Normmm, post:31, topic:30646”]An official fan shop, with actual walls, inside Halton.[/quote]I believe the issue with this is the Barnes and Noble deal the University inked. Nothing the AD can do here.

33

Have mobile spots to buy gear (Surface lots, tailgate, in front of stadium, etc).

Have sponsors in surface lots to make it a party atmosphere. DJ/Music, items to sell, games for kids, etc.

34

?? They did it for football.

If it has to do with Barnes and Noble, it seems to me that Barnes and Noble would want every opportunity they can get to sell merchandise (make more money).

35

Get the current season’s poster (with the schedules) for football, baseball, basketball and soccer out to local restaurants and bars.

Shane’s Rib Shack at Northlake had the inaugural season football poster up 2 years after the first game.

36

Offer[font=verdana][size=2px] a Charlotte banner[/size][/font] to restaurants/bars that have other schools up on the wall.

Foster’s Grille in the Concord Mills area has every SEC school up on the wall. But as of about a year ago they didn’t have the school only a few miles down the road on the wall.