Sirius, NCAA Sign Thru 2007

Nov 29, 4:45 PM EST

Sirius to air men’s NCAA tournament

NEW YORK (AP) – Sirius Satellite Radio Inc. signed a deal to air the men’s NCAA basketball tournament through 2007, the latest move made in an attempt to draw customers through sports programming.

Sirius will broadcast every game of the tournament for the next three years, the network said Monday. Financial terms were not disclosed.

Sirius and its competitor, XM Satellite Radio Holdings Inc., recently started signing personalities and sports leagues in an effort to attract new subscribers.

Last month, XM announced a $650 million, 11-year deal to air major league baseball games live.

Westwood One currently holds the national commercial radio rights to the NCAA tournament.

Also Monday, Sirius announced it will broadcast approximately 225 English Premier League soccer games through May 2005.

© 2004 The Associated Press.

C’mon HIH…wake up over there. j/k :stuck_out_tongue: :lol:

Easy to miss since only a couple people have interest in that forum.