Apple TV deal is killing MLS. They need to get on a better platform to attract casual viewers.
Also got lost in everything else going on last Saturday. Of course, if Messi & Co. had been playing, Fox wouldn’t have kept it a “secret”!
clt says we are surrounded by idiots. why crop a horizontal video to vertical?
Everything’s got to be on phones or phone-friendly these days. 
True but the final was on Fox, so that miniscule number is troublesome. Of course, no Messi didn’t help but buried late in the afternoon on a day dominated by college football is head scratching as well by both the league and their media partners.
Oh, I was just joining clt in shaking my fist at the clouds. I don’t think phone-friendliness played a big role in viewership.
96 vs the 12 they tried to start it up with 3-4 years ago?
Wonder if CFB is taking notes again?
They have to get on a broader reach platform, even if it’s a split contract. Need to get their best matches each week on conventional networks.