Any new brand concept really needs to tie into the city, IMO. Something that all of Charlotte can identify with, not just our students and alums.
With that said, UNLV unveiled a new logo a year or so ago. I havenāt seen it since, and thatās a damned shame⦠this does EXACTLY what Iād like ours to do. It takes their existing identity and incorporates it into something that is so distinctly Vegas that the city canāt help but identify with it.
Stumbled across this alternate logo (San Francisco I believe). If it was edited a bit and switched to green/gold or green/white, anyone else like it as a possible logo?
Well, Iād wager thereās a way to make that our sport-specific logo, swap out say a basketball or baseball or soccer ball, or even a stopwatch for track.