East Carolina markets to eastern NC and to some degree, now the entire state. Charlotte can’t market to Mecklenburg County. What happened to the “Stake your claim” campaign? It died.[/quote]
This logo makes a huge statement. They put this logo at midfield for the first time during a nationally televised game. I imagine it ruffled some feathers throughout the state.
I love this question. I could talk about this all day. It’s a simple question with a complicated answer.
Will football help? Yes.
Would making the NCAA tournament help? Yes.
Would making it past the first round of the tournament help? Yes.
Those are all obvious answers, but it doesn’t solve the problem entirely. We are going to have to transform our fanbase if we’re ever going to get where we want to go. Each of us bear some of the responsibility for creating the kind of environment that we need to draw in more casual fans (students, alums, etc.). We already have a good core group of fans committed to doing this, but we need more. Thousands more.
Let me use myself as an example. Myself and two other 49er fans started 49erFanatics nearly a year and a half a go. It’s a simple concept: try to make 49er gear available for fans at a reasonable price. We aren’t able to offer everything that we want to, but we’re doing what we can. Recently I was discussing our marketing plans for the upcoming year with someone when they asked the question “what does any of this have to do with selling more 49er gear?” My reply was that they had the wrong view of 49erFanatics. We’re not a apparel company. We’re a fan experience company. We want to be actively involved in helping to create an environment that will encourage greater fan involvement. If we help to create a better fan experience, will we sell more gear? Sure hope so. We also think that it will open up some other avenues for us as well.
Hopefully, we’ll get more of this year’s plans solidified in the coming weeks, so I’ll have more details about what we plan to do. Remember the trip to Knoxville? Look for more things like this to happen. Anybody remember the Winthrop tailgate? More of that is going to be happening too.
Of course I realize that the things we do will not be the final solution to the challenge, but I hope that it helps. I’ll stop there before I begin to ramble…[/quote]
I can’t wait to see what 49erfanatics has going on this year. Everyone needs to jump on board if they haven’t already.
East Carolina markets to eastern NC and to some degree, now the entire state. Charlotte can’t market to Mecklenburg County. What happened to the “Stake your claim” campaign? It died.[/quote]
This logo makes a huge statement. They put this logo at midfield for the first time during a nationally televised game. I imagine it ruffled some feathers throughout the state.[/quote]
They’ve got really ambitious goals for their program and they are not affraid to share them with their fan base or anybody else who will listen. I think that people generally respond well to that.
It looks like ECU is putting the football field logo on their basketball court as well. Here’s a thread on the C-USA board discussing how mad UNC-CH gets over them using the map of the state in their logo: http://ncaabbs.com/showthread.php?tid=445080
[quote=“49erAlumnus, post:45, topic:23613”]It looks like ECU is putting the football field logo on their basketball court as well. Here’s a thread on the C-USA board discussing how mad UNC-CH gets over them using the map of the state in their logo: http://ncaabbs.com/showthread.php?tid=445080[/quote]
That is pretty cool. Yet another statement made by their AD.
I can’t wait until we serve them a beatdown there this year. Maybe Coach Major will do his best TO impersonation on the logo. 8)
[quote=“Universal Niner, post:33, topic:23613”]I don’t understand the hatred for ECU on this board, unless its really just jealousy. I have never met an ECU fan that doesn’t support the goals we have, like Football. ECU is several steps ahead of us. They have a medical school, dental school, Football, rabid fans, bars within walking distance, etc.
ECU and Charlotte are very similar in that we get shunted by the state funding and live in the shadow of the ACC. We both have deep hatred for UNC, there is no reason we should hate them, at least not right now.[/quote] I like ECU and have friends that went there. The big difference is our name. They ask me about it all the time. It is a JOKE!
Our name is a joke. ECU doesn’t have the identity complex we have. That is probably a major reason why fans are so devout over there… because the university reaches out to the region in a big way— starting with the name.
the name, the University of North Carolina at Charlotte, doesn’t give the same vibe that promotes deep pride with people in the Charlotte region. It kind of just sounds like UNC’s half hearted attempt to put it’s mark in the area. But I know, I’m preaching to the choir.
[quote=“Universal Niner, post:56, topic:23613”]Our name is a joke. ECU doesn’t have the identity complex we have. That is probably a major reason why fans are so devout over there… because the university reaches out to the region in a big way— starting with the name.
the name, the University of North Carolina at Charlotte, doesn’t give the same vibe that promotes deep pride with people in the Charlotte region. It kind of just sounds like UNC’s half hearted attempt to put it’s mark in the area. But I know, I’m preaching to the choir.[/quote] We have got to do something about this.