NCAA Media Rights, Private Equity, and Sponsorships💲

No business model that relies on donors and or students fees to stay solvent is a solid business.

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https://x.com/i/status/1998406702211666286

This is the future - don’t like it but it beats the hell out of a PE takeover IMHO.

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A single sponsor tastefully done I don’t mind. Have to keep it small tho

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This is cool. Real NIL. Real revenue. Not some PE BS.

Looks like taking PE money could call into question. Tax exempt status.

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Yes, it will.

All revenue generating activities (with the exception of fundraising) & assets will be moving to the new for profit entity.

https://x.com/WinterSportsLaw/status/1998444468521824348

We need an AD, because we need to be on this train worse than any school in america. So many corporate dollars in the city, and we have so much athletic dependence on student fees.

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There are a few things that are a no go for me personally where the climate shifts to a place that I just walk away. Paying players with student fees, PE, players having unlimited eligibility - there just things that for me undermine the purpose of college athletics to a degree I can’t follow.

Sponsorships to raise money for player payments is one of the few ways I am ok with.

Maybe this is wrong, but if it means the Niners are good again I’d take money from the PIF.

There is no amount of winning that is worth that to me.

I still don’t understand how private equity is going to make money on this. And definitely don’t understand how they can make enough to return anything to investors.

Will anyone really invest that wasn’t already investing in the athletic departments before the PE firm? Can the PE firm help increase the profit earned by the athletic departments? The ways for an athletic department to increase revenue seem pretty limited. It’s pretty much media rights, merchandise, ticket sales and donors. How does an investment from PE increase any of those? If it doesn’t increase any of those how does this benefit PE or the university? Sorry, I really just don’t understand how it’s any different than asking donors to donate and you’ve just put a middle man in the process. The only return on investment is a winning athletic department but isn’t that the same return the same people would get from investing directly in the athletic department?

I THINK they are just betting that with their additional funding it can increase revenue (merch, media, tix, etc) which they now get a cut of. Of course everything is gonna go up tickets concessions etc

My questions are 1 - are they getting any amount of control in exchange for the money and 2 - is that return guaranteed.

If the PE has any influence of nonrevenue sports I would be very nervous for those sports. PE isn’t known for supporting non money making endeavors.

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My question is: typically if PE can’t “optimize” the revenue model to achieve the profit margin they are looking for, they break up and piecemeal sell off the investment to get their money back.

What are they going to do if that happens with these programs?

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FWIW:

The university retains majority ownership and decision-making authority of Utah Brands & Entertainment.

https://x.com/WinterSportsLaw/status/1998824459084734806

I think they are either dumb or have run out of other things to invest their money in.

They will find that they are dealing with a different animal here than normal investments.

In all cases these schools are institutions and will have political support to keep anything bad from happening.

https://x.com/DanWetzel/status/1999135056460140896

clt says good bye womens soccer

And yes, same Weatherford family business that includes managing partner Will, chair of the USF Board of Trustees.

https://x.com/RossDellenger/status/1999630371533783317

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I guess that’s one way to get your school in a better conference. Just buy the conference.

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