Barnes and Nobles are writing checks to UNC Charlotte and that’s all that matters. Whether the bookstore is profitable or not. On top of that, all overhead is coming out of B&N’s pocket as well. The university has taken the easy way out for economic reasons. In the meantime, B&N will continue to be beholden to shareholders. Not students, staff, alumni, fans of Charlotte. So, the inventory will always suck. In regards to prices, their margins are out of whack because there’s no competition.
The only fix to this is email Chris Fuller and Mike Hill and tell them B&N sucks. Open an Athletics contract with Fanatics and sell Charlotte merchandise through Fanatics, via the Charlotte 49ers website. Maybe even open a brick and mortar store at the stadium. B&N can do whatever the hell they want at that point. Sell pens, stationeries, and books.
At some point, I hope we go with a rebranding and we will see more inventory online. I’ve argued this for years however, I live out of state, and it’s the same ole, same ole. It’s been low priority for too long and a huge miss in revenue. I feel your pain tho!