[quote=“NinerAdvocate, post:469, topic:30091”]I’ll never understand the defeatist attitudes about this topic.
Any responsible AD would be using multiple approaches to gauge interest (and not resulting to such polarized message board thinking). You put some feelers out in the corporate world to gauge interest and support, maybe having mocked up a basic proposed features & costs outline w/ a sketch or two and see what kind of interest and feedback you get. Any discussion should show branding/advertising opportunities for the purchasers, including naming rights suggestions, etc.
All universities are cash strapped, but I refuse to believe we cannot add a mirror building of boxes on the student side with corporate/private support if pitched correctly. I also think that we can add 10k seats to the stadium without it being a crippling expense, and that we will need to with the home slate we have scheduled and heaven forbid, we start winning regularly. You have to invest to be great, you cant just sit back and hope you get lucky one day. That’s not how any of the recent athletics success stories around the country happened. They all decided they were going to invest for future success model.[/quote]
I don’t know that the Athletic Dept is not doing these things. Hopefully their perspective on this topic is rosier than mine. I just know that selling premium tickets is a competitive situation and most companies have cut back on expenses like this since 2008. The tax deductions are less favorable than they used to be so getting ROI from entertaining customers is more important than ever. I buy 49er tickets rather than Panthers/Hornets because I like college sports better than the pros, and this is my alma mater and the only one I have. The market for luxury boxes is based on different motivations. I know we have relationships with the corporate people that make these decisions so I am sure the Athletic Dept has a much better feel for the opportunity than I do.