Would you have an issue turning your pass in that you aren’t tailgating with and giving it to a group that will tailgate there on a week by week basis and using a parking deck with shuttle service instead?
If we want to up the level of our tailgate scene we have to get people up to the stadium that tailgate and that means figuring our how to balance the older bigger donors with the younger smaller donors but tailgaters.
I think the best way is to allow people maybe (2-5 max) to pool their donations and get credit for it individually but be counted in a group for parking purposes. My group has gone from donating some where around probably around 10k to I would guess somewhere between 35-45k in last 3 years. This could be a big driver to both increase giving and the tailgate scene.
ANother idea is to have 10-20 spots that are “lot upgrades” that are given away each game - kind of like seat upgrades inside the stadium. Make it a lottery or something. Hell raffle some off. We can be creative here in creating more revenue AND getting a better environment.
As for benefits part of my question for donors is why do you donate? Is it for the benefits or is it to help the school and athletes? When someone complains about FSL holder not getting much - my response is always the same - we got FSL to get a team. I give at what ever level I can financially not so much for benefits but because I want to support the school. I know some folks area very driven by benefits of level X but I just have never quite understood that line of thinking.
Oh and just FYI you already have GJ donors parking with you in the gold lot. A capital gift and GJ donor gets elipse passes.