It’s expensive along the same lines that Belk Plaza is expensive -yet no academic funds were diverted. That’s simply not how our university operates. There are separate and distinct pots of money and you should explore the university’s budget to educate yourself on the process.
This is a straw man based on a factually unsupported scenario. There is absolutely no evidence to support name changes damaging academic reputations nor do they pose any risk to the operational budget.
The reality is our faculty have expressed concern over our name as evidenced by the 2007 study performed by Stamats. This view is echoed in an informal poll done by The First 49 wherein 79% of respondents supported an institutional name change.