University Re-Branding: August 19, 2021

Wanted to start a new thread since the new brand is supposed to start showing up tomorrow.

There is some discussion in the ahtletics branding thread, but this deserves its own discussion.

Here is the timeline:

image

https://brand.uncc.edu/timeline

Our logo history:

Lots of info in the FAQs:

https://brand.uncc.edu/faqs

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clt says this is the last day as unccccc

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Tomorrow we will be The University of…

Char lit

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Please refrain from getting my hopes hyped with this UC talk. Hopefully happening in my lifetime, though.

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Fully expect the UNC to stay in an official capacity. I expect all marketing to be simply Charlotte. I expect to see the crown going away as the school goes all in on athletic branding and the All in C. Moving to charlotte.edu is a HUGE step.

I take this as step 1 in a long process of totally dropping the UNC. Once most refer to us as Charlotte - not UNC Charlotte or UNCC, the resistance will be far less.

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From what I read, they have walked those plans back. We did drop the at and will refer to ourselves and University of North Carolina Charlotte, with more emphasis on the Charlotte.

We will be using the athletics logo.

Like everything University related I am prepared to be massively underwhelmed.

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Will the new brand impact the current university name?

The university will still be officially named The University of North Carolina at Charlotte or UNC Charlotte.

During this process, respondents were also asked about their thoughts on informal references (i.e., one to be used in conversation) for the University of North Carolina at Charlotte.

Charlotte.edu is live

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image

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clt says this is a positive step

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It appears to me that they are slow walking it in. I believe they will get everyone familiar with Charlotte as the brand and eventually drop the UNC. Just a hunch, though.

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What time and where/how will the announcement be made?

The timeline says there will be a soft launch today at the Faculty/Staff Convocation. Not sure when that is.

clt says the link on the top of this chat page can be changed now

Uncccccc.edu is dead

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Now:

https://ucomm.charlotte.edu/livestream

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This is a big step forward

clt loves seeing Charlotte.edu

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